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The Row Bags: A Definitive Guide to the Collection

Look at the average high-end bag and it broadcasts its house within a second or two. The Row does the opposite entirely, and almost everything about how its leather goods are designed, priced and resold on the secondary market traces to that single decision. Started in 2006 by Mary-Kate and Ashley Olsen, the house is named for Savile Row in London, the street that supplied tailoring with its grammar of restraint. The base is in New York City, with a design studio in Tribeca since 2012, a Paris office opened in 2011 and a London office added in 2019. Outside the brand’s own webstore and a short list of stockists, distribution takes place in its own boutiques in Los Angeles, New York, London, Paris and Amagansett. Read this as a row bags overview, covering the families that count, the specifications that separate them and what each one is priced at. Because the brand publishes no master price list, each number below should be read as a market price observed in 2026 rather than an official price.

Recognising a The Row Bag With No Branding to Go On

Recognition is built on silhouette, proportion and construction, because there is no exterior logo plaque and no monogram anywhere in the line. Check low on the side for a small, discreet exterior https://stlaurentbag.com/ stamp that blends into the leather rather than breaking its surface, and expect a second stamp inside. Palladium-plated hardware comes matte or brushed, taking light in rather than throwing it across a room. Interiors are specified as materials in their own right: nappa, lambskin, calfskin and cotton herringbone sit where most houses would print a logo jacquard. The rule that governs the tailoring, where a garment is judged by its line rather than its label, applies to the bags without dilution. Made in Italy is given on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.

• Nothing branded outside: no plaque, no monogram, no logo-stamped hardware
• Fittings are palladium-plated and matte or brushed, never high-polish gold tone
• Linings in nappa, lambskin, calfskin or cotton herringbone
• One small exterior stamp low on the side, plus a crisp interior stamp

The Margaux Family, and Why It Is Hard to Buy

The Margaux is the bag most people picture first, and it is currently the most confusing corner of the collection to shop. The Soft Margaux 10 has been observed at $3,650, constructed in 100 percent calfskin with a matte grained finish and a cotton herringbone lining, and runs 10 x 7 x 7.5 inches on a 5-inch handle drop. It closes with an interior toggle, runs belted side gussets, sits on protective metal feet and carries a removable shoulder strap. The Soft Margaux 12 repeats the same construction at $4,350, measures 12 x 9 x 7.5 inches and adds a zip pocket. Different again is the Margaux Shoulder 12 at $4,900, pairing a lambskin lining and elongated tubular handles with the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. There is also a Margaux 17 in leather and canvas at Selfridges, plus a Soft Margaux 15 in circulation, but no reliable retail price is documented for either. The original was pulled from third-party retailers during 2025 and the brand’s own site now shows the Soft and Shoulder versions instead; its discontinuation has been widely reported but never officially confirmed by the brand.

Totes, Top Handles and Shoulder Bags Compared

The Park family is the volume engine of the line and the most common first purchase. Pricing on the N/S Park Tote reads Small $1,550 to $1,620, Medium $1,650 to $1,950 and Large $1,990 to $3,250, and the spread within each size driven by material and finish rather than capacity. Small and Medium Park Tote sit at $1,450 to $1,620, the Park Tote Three takes $1,750 to $2,400, and $2,490 buys the XL Park Tote. Above that, a The Row tote bag rises sharply: Marlo 14 at $5,300, the Alger Tote at $4,900 and the Marco Bag at $6,900. Among the top handles, suede bites hardest: India 10.00 sits at $3,850 in leather against $5,370 in suede, while Agnes 15 goes $5,000, $5,800 and $4,300 in leather, suede and a canvas blend. Ida comes in at $3,990, Elise and Agnes 12 are both $4,400 and the Iowa Duffle is $5,180, whereas Idaho holds the value end at $1,420. Shoulder styles spread just as widely, from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.

The Opening Tier: Small Bags and Clutches

There is no cost-cutting at the bottom of the range: the most affordable row handbags are smaller problems solved with the same care as the expensive ones. The 90’s Bag sits at $1,090 and has become the collection’s quiet cult object, while the Half Moon is observed at $1,390 with a leather variant seen at $1,690 at one stockist. Because sources conflict on the Half Moon’s dimensions, work from the official 8 x 13.5 x 2.5 inches and expect other listings to differ slightly. The Bourse Clutch at $1,590 shows how much construction goes into the cheaper end, with a calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches and Made in Italy on the label. Lower down are the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Higher up are the Terrasse To-Go at $1,950, the Dalia Baguette at $2,700 and the Peggy Clutch at $2,900.

Price Bands at a Glance

Three bands describe the collection well enough to shop by, and they hold across every category. Most buyers first meet the brand in the entry band, roughly $590 to $1,500. The Park totes, most shoulder bags and the better clutches sit in the middle band, roughly $1,550 to $3,500. The Margaux family, the India and Agnes top handles and the Marlo totes occupy the top band, roughly $3,600 to $6,900. A single rule runs through all three, since suede consistently carries a premium over calfskin on the same silhouette. Simpler still is the second rule, which is that the number in a bag’s name is its width in inches.

Older Shapes That Now Live on the Secondary Market

A large part of the label’s reputation rests on bags no longer sold new, and knowing them changes how you read the secondary market. The most recognisable is the Bindle, a suede shape carrying raw-cut trims, a knotted detail and an open top, reportedly retailing around $1,190; the Bindle Three comes next, with a padded handle and removable inner pouch observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching define the Devon, a compact structured top handle. At approximately 9 x 12.5 x 5.25 inches, the Camden brings together grained or saddle leather, twin handles, a detachable strap, a magnetic closure and both patch and zip pockets. The Ascot hobo, the Wander knot crossbody and the nylon Sling 15 also circulate, though none carries a reliably documented retail figure.

Holding Value, Authentication and Care

The resale picture is remarkably strong, though it should be read as observed market behaviour rather than investment advice. According to the Rebag CLAIR 2025 report, The Row recorded 97 percent brand-level value retention, breaking into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Model by model the figures climb higher, with the N/S Park Tote strongest at 146 percent, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. What holds value is concentrated in black and neutral calfskin in the signature shapes; canvas, nylon, sisal and seasonal-colour pieces routinely discount. Searching for The Row for sale second hand means judging stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty, since the brand operates no public authenticity coding. Care is dictated by the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.